Digital Marketing Analysis And Plan For Daisybank Boutique Bb Jennifer

A useful way to understand consumers is by creating personas. “Creating personas is a powerful technique for developing customer-centred online strategies” (Chaffey, 2012). Table 3 displays Daisybank’s 4 key personas set within the context of an information-seeking scenario. Couples are the dominant market segment at Daisybank Cottage. 110 out of 143 Trip Advisor reviews online are from couples. (Trip Advisor, 2013) . An emerging market for Daisybank has been the ‘Inner City Couples’ especially from London. (Maher, 2012)